# Origins

- [The Target Market](/true-freeze/origins/the-target-market.md): 80% of ETH has never touched DeFi. True Freeze aims to activate this ETH - we might not be the highest yield, but we want to be the simplest and risk-minimized.
- [Common Risks in DeFi to Understand](/true-freeze/origins/common-risks-in-defi-to-understand.md): Risks in DeFi tend to layer on top of each other - this isn't a bad thing, it's just reality.
- [True Freeze tries to be Risk-Minimized DeFi](/true-freeze/origins/true-freeze-tries-to-be-risk-minimized-defi.md): True Freeze is designed to explicitly minimize the risks discussed.